DESIGN
Custom design that is responsive for desktop, tablet and mobile phone using HTML5, CSS3, JavaScript and jQuery.
I use proper HTML structure as defined by the World Wide Web Consortium, or W3C, to build the structure of your content and link the site to Cascading Style Sheets to craft appropriate visual components with typefaces, color scheme, and positioning.
I can design your site to be static or responsively viewed on multiple devices. Furthermore, JavaScript and jQuery are dynamic additions to make your site interactive and unique.
Initially we will establish your audience, discuss your business philosophy, as well as your vision, product and/or services, and the importance of a clean, well-organized website. Your audience needs to not only get a sense of your business' values but be able to find what they need with no frustration. We will touch on your budget and basic site structure before moving forward with mock layouts for your approval. I work closely with clients to be sure their needs are met in a timely and affordable way.
DEVELOPMENT
I can help you choose a web host and register your domain name.
I will code your website to be accessible in any browser, and am trained in ADA (Americans with Disabilities Act) compliance.
In addition, if you need help writing copy about any aspect of your business just let me know. I may also be able to assist with photography and can certainly design custom graphics for your unique needs.
Want more hand-crafted elements and graphics? I am an experienced artist in a variety of mediums including, oil, acrylic, watercolor, graphite and more.
MARKETING
SEO, or Search Engine Optimization, is highly important. This way we look at the site from the search engine's perspective using keywords to enable potential customers to find you more effectively.
I can also link your website to the appropriate social media outlets to increase your customer reach with matching visuals and updated content.
As part of your visual identity I can update or entirely redo your logo to match your business' goals and values, design print ads and brochures, as well as business cards.
I can build an eCommerce site or add features to an already existing one, depending on your needs and goals, and I can also create email marketing campaigns and promotion-specific landing pages.
Additionally, I can set up a blog and help you maximize its reach. We decide together what methods are best suited to crafting your message.
MAINTENANCE
I am here to maintain your site should you need me with content updates, copy and photo editing, or redesigns based on evolving business goals.
This is the label I created for the Edible Goose Creek Bone Broth Kit.Click the thumbnail to view the full image.
This is the label for the aforementioned Farm Fare meal kit.Click the thumbnail to view the full image.
I created this logo after a friend, neighbor, and fellow farmer had the idea to combine forces to create delicious seasonal recipe kits by subscription using ingredients from local and sustainable farms like ours. Click the thumbnail to view the full image.
This is a website I created on the Wordpress platform for a client who wanted a very straight-forward way to update himself. Click the image to go to the site.
This is another website I created on Wordpress for clients who wanted a very straight-forward way to update the site with current pictures and meetin information. Click the image to go to the site.
This logo was created for a new collaborative law center in Roanoke. The clients needed a graphic to express how the organization approaches conflict resolution holistically with a focus on the health of the family. Click the thumbnail to view the full image.
This logo was created for a new child care center in Roanoke. The clients requested that it include a paintbrush and brush strokes as visual elements to express how the organization encourages children's creativity and learning through play. Click the thumbnail to view the full image.
This has been created for a new non-profit in Roanoke that advocates for those with environmental and chemical sensibilities. The client specifically requested that it include the tree and birds as visual elements denoting how the organization supports people's growth and transformation during the process of diagnosis. Click the thumbnail to view the full image.
Fiber: art, alchemy, & adornment is the name of my textile accessory business. The recently finished website incorporates multiple image galleries but links to my shop on Etsy for purchasing. If demand and activity on the site increase the code can easily be edited to add product pages and shopping cart capability. Click the image to go to the site.
This is the website I designed for my family's farm in Virginia. We grow mushrooms for market, raise chickens for eggs, as well as bees. We wanted an intuitive and simple site that was easy for people to navigate, while still reflecting through image and typeface choices, our sense of humor and friendly approach. I used a little bit of javascript to make the site a little dynamic and interactive, and altered photography of the farm and it's inhabitants to create custom graphics. The typeface we chose for our logo (which I also developed) was not available in web form, but easily accomodated. Click the image to go to the site.
This site was made for a newly licensed massage therapist in Northern Virginia. Her previous page was poorly scaled and not completely functional. It was built on wordpress so we started over from scratch rather than waste valuable time sorting through the overly complicated code. We cleaned up her logo and used her existing cool color scheme. I reorganized some of the content to be more intuitive so potential customers could find the information they desired quickly and easily, while still visually reflecting the calming and restorative nature of her business. Click the image to go to the site.
This logo was created for a preschool in nearby Roanoke that already had a tagline but needed a polished image that reflected their philosophy. Click the image to view the logo.
This is a logo suite created for a course in logo design for a fictional movie production company. Click the image to view the full suite.
This is a logo suite created for a course in logo design for a fictional record label. Click the image to view the full suite.
This is a logo suite created for a course in logo design for a fictional Olympic Games in Ghent 2020. Click the image to view the full suite.
Only text and a logo were provided for this site for a fictional cajun restaurant. I redesigned the logo to be eye-catching and more representative of the atmosphere and offerings of the restaurant. The design for this site was developed with the use of site maps, wireframes, formal mood boards, and ultimately, a focus group to test the site's useability and relevancy. Click the image to go to the site.
Just copy was provided for this site encouraging millenials to travel to Europe. After altering creative commons images to appeal to the Instagram generation, the muted, earthy color scheme was extended to enhance the page's organization. Click the image to go to the site.
The Scuba Island project was an advanced certificate assignment that provided all copy and the gallery pictures. I selected a color scheme and additional photos, and created a layout using floats and advanced CSS applied to shapes and gradients to reflect the appeal and experience of scuba diving. Click the image to go to the site.
Game images and copy were provided for this website about the latest trends in online gaming. Based on the provided logo I utilized a similar type face, background image, and color scheme to complement while organizing the content intuitively for maximum useability. Click the image to go to the site.
The Jewelry Source site was constructed using some provided images and copy from a certificate class in ecommerce. It includes a functioning cart from a third-party provider customized to match the tone and visual look of the parent site (now turned off), as well as images and text chosen to generate sales. It also utilizes contact forms and newsletter sign ups to maximize potential customer communication. Click the image to go to the site.
The original images and text were provided for this site for a fictional winery in Napa Valley, CA. The images were altered in Photoshop to reflect the welcoming nature of the proprietors and the color scheme I chose. The provided logo was extended to the navigation to increase brand awareness. Click the image to go to the site.
This site was created using competitive analysis, site maps, wireframes, and formal mood boards with Photoshop and Dreamweaver. All the primary pages can be viewed, while just one treatment example is live. The copy was provided, along with a logo which I redesigned to reflect the light relaxed feeling of a spa. Click the image to go to the site.
